Market research reports built around your decision

Marketing research is the systematic collection and analysis of information about customers, competitors and markets to support a marketing or business decision. It ranges from desk research, which reuses published statistics and reports, to primary research such as surveys, focus groups and interviews. The output should be an answer rather than a pile of data: which segment to target, which price to set or which concept to launch. Our glossary explains the terms you will meet along the way.

A desk study can be ready in one to two weeks. A survey usually takes three to six weeks from briefing to report, and qualitative work such as focus groups or in-depth interviews three to five. Multi-country projects, hard-to-find target groups and senior B2B respondents add time because recruitment is slower. Every proposal includes a week-by-week timeline, so you can check that it fits your deadline before you commit.

The main drivers are the method, the sample size, how difficult the target group is to reach, the length of the questionnaire, the number of countries and languages, the deadline and the format of the results. A short online survey of the general public is a very different job from interviews with hospital procurement managers in three countries. The pricing page explains each factor and lets you request a tailored proposal.

Yes. Desk research is often the right first step: it brings together official statistics, industry sources, company filings and tender data, and shows what is already known before you commission fieldwork. Many questions about market size, structure and competitors can be answered this way. Where desk research leaves gaps, the report says so and suggests the smallest piece of primary research that would close them.

We work in English, Bulgarian and Dutch. Every stage, from the questionnaire and the moderation of groups to the final report, can run in any of the three, and a single project can mix them, for example fieldwork in Bulgarian and Dutch with one English report for an international board. Translated questionnaires are checked against the source version before fieldwork, so the same question means the same thing in every market.

Our work is guided by the ICC/ESOMAR International Code and the GDPR. Respondents take part voluntarily, are told how their answers will be used and appear in results only in aggregate or anonymised form. Your brief, your results and your identity as the client are confidential, and we sign a non-disclosure agreement on request. Details sent through our forms are used only to reply to you; see our privacy policy.

Yes. Each report page on this site includes a sample table of contents with a short note on what every chapter covers, along with the methods, a typical timeline and a hypothetical worked example. Start from the overview of report types, or tell us your question and we will send a proposed structure for your specific report together with the proposal.

Yes. Our main markets are Bulgaria and the Netherlands, and we also run studies in other EU member states, either as single-country projects or as comparisons across several markets. For international companies looking at Bulgaria, we combine local fieldwork with official EU statistics so the results can be benchmarked; our overview of Bulgaria's consumer market in numbers is a good starting point.