Market research blog
Practical articles on planning, running and writing up market research: how to structure a report, how many respondents you need, where to find free European market data and what AI can and cannot do. Every statistic we quote comes from a named primary source.
How to write a market research report, step by step
To write a market research report, start with the decision it has to support, turn that decision into a handful of research questions and…
5 Nov 2026 · 7 min readMarket research report example: a worked, annotated sample
This market research report example is a condensed, chapter-by-chapter sample, with a note after each part explaining why it is written…
5 Nov 2026 · 7 min readMarket research report format: table of contents, length and template
A market research report follows a standard format: front matter and an executive summary, then background, scope and method, findings…
5 Nov 2026 · 7 min readWriting the executive summary of a market research report
The executive summary of a market research report is a one- or two-page answer to the client's question.
5 Nov 2026 · 7 min readFree market data sources for Europe: what each covers and how to cite it
The most reliable free market research data for Europe comes from official statisticians: Eurostat for figures that compare every EU…
5 Nov 2026 · 8 min readTAM, SAM and SOM explained: definitions, methods and a worked example
TAM, SAM and SOM are three nested estimates of one market.
5 Nov 2026 · 8 min readHow many respondents do you need? A practical sample size guide
For a large population, 385 completed interviews give a margin of error of about ±5 percentage points at 95% confidence.
5 Nov 2026 · 8 min readAI market research: what ChatGPT can and cannot do for your study
AI market research means using large language models such as ChatGPT to speed up the text-heavy parts of a study: drafting questionnaires,…
5 Nov 2026 · 8 min readBulgaria's consumer market in numbers (2026): a data briefing for foreign firms
Bulgaria is a consumer market of 6.43 million people (World Bank, 2025) with GDP per head of US$20,328, price levels well below the EU…
5 Nov 2026 · 8 min readWhy the Netherlands leads Europe's market research industry, and what the data mean for buyers
The Netherlands has the EU's largest market research industry by turnover.
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